Thank goodness for brainy science peeps who can use their techie prowess to create awesome innovations for the beauty industry. While we fiddle with our iPhones we can try on hundreds of nail polish colors and get personal hair consultations. Cosmetic companies have released some amazing beauty apps. See a few we’re having fun with right now:
A personal hair consult at your fingertips, the Aveda style app allows you to live chat with Aveda experts for all things beauty, view personalized hair how-to’s and product recommendations and view videos of experts in action to learn how to create a look at home.
We’ve all hemmed and hawed at the nail salon over which color we should choose—the deep red or the bright, orange-y red? The true light pink or the white-ish light pink? It’s a serious dilemma we face, but OPI has taken the stress out of a manicure appointment with the “Try-It-On” feature on their iPhone app. Simply set your skin tone and nail length and click through the entire collection of OPI lacquers to find your ideal shade.
Sephora can be as efficient and fun as it is overwhelming. Their iPhone app creates a more organized and comprehensible experience for sifting through their bottomless pit of beauty products. Browse products, read reviews and create a virtual shopping list to make the in-store experience more straightforward. You also can purchase items right off the app if you so choose. This app truly embodies The Beauty Girl mantra, “Beauty Shouldn’t Be A Bitch.”