I’ve never been a foundation wearer. My loyalty has been to the same tinted moisturizer (Laura Mercier is the best!) for as long as I can remember. This year, everything changed, and it had nothing to do with my skin.
I discovered Koh Gen Do (pronounced Ko as in “cope” Gen as in “get” Do as in “dough”) foundation. Barneys recently introduced the cult-favorite Asian brand into select stores, and the Aqua Foundation SPF 15 has become my new obsession. Being that it’s so new and exclusive in the states, it’s still on the DL, though I’ve found that a bunch of the really good makeup artists in the biz are on my same page.
The formula evens my skin tone without covering my freckles. After I apply it, I don’t feel like I’ve got anything on my face. There’s no caking or product sinking into fine lines or any signs that give away the fact that you’re wearing foundation. What sells me on a base is how it looks and feels — not the ingredients. Koh Gen Do’s performs like a champ, and it’s made with botanical extracts and minerals, which is a plus in my book.
On the downside, it’s only available in a limited amount of shades. Note: To find your perfect shade, apply the foundation on your jawline, not your hand, because the skin on your hand is a different color from the skin on your face. The color that blends in with your skin is your best match. I primarily use PK-1 on my fair skin and sometimes mix it with OC-2 for a touch more color. Now that I’ve been converted, I hope the company expands their shade range so more people can experience what I’m talking about.